Nike Commercial

Our new Nike ad with Lebron James starring in it has not had the effect we wished it would have so far. The effect we wanted it to have was for more Nike shoes to be bought. Well that has not been the case thus far. By having Lebron James in the ad, we hoped that all the basketball fans would want to buy shoes in order to be like him. That did not happen. We hoped that the teenagers who are playing basketball would want to be like Lebron James and buy the same exact shoes he wears. We thought it would have been effective since he is so popular throughout, not just the nation, but throughout the whole world. Also adding in a little bit of humor we thought would be good. The humor was the little kid version of Lebron James jumping in the pool and having a kid voice. As we made the commercial, many people laughed at that part so we figured it would make the commercial a little more interesting. But also the product that was trying to be sold was not shown very much and therefore we think that was one of the reasons it was not effective. Not everything we planned had a good effect on the product to be sold.
Since everything we did had little effect on the selling of the product, we are going to make a few changes. First off, we are going to show the product a couple more times. The shoes that are trying to be sold were only shown once and therefore I do not think the customer got to examine the shoes carefully enough. The Lebron James characters that are sitting in the chair and jumping off the high dive are both going to wear the Nike shoes in order to promote them a little bit more. Also, maybe instead of him running in the water we will show him running on the basketball court with the shoes on and then going for a swim after he runs. We will keep the same target audience with the teenagers because we feel they will be the only ones to buy this shoe since they play the most basketball. We feel with the changes that are going to be made, we will sell the product and make a benefit off of the commercial.